Take three teams of builders vs plumbers vs electricians. Grab a bathtub, some old bike wheels and an Hitachi drill to power it and what have you got? The Hitachi Power Tools’ Bathtub Challenge!

Aria PR developed the concept and organised the event for Hitachi. The video has reached reached over 7,000 views and counting, not to mention the outstanding print coverage in leading trade publications. The event achieved high recognition at the Construction Marketing Awards and was so successful, it’s running again in 2016!

Watch all the action in the video above.