URC Ventures has chosen Aria PR to launch its Stockpile Reports Lite App into the UK and Ireland. The Stockpile Reports Lite iPhone app has been produced to enable construction professionals to measure piled material themselves, right away on their iPhone, for a small fraction of the typical cost, getting measurement results before the time it would take a measurement crew to even show up.

The launch campaign included securing coverage in the major construction titles, from news items to features and competitions. The PR really showed off the value of the App and its “wow” factor.

“We are delighted to be working with another US-based company expanding throughout the world,” says Richard Pagett, Managing Director of Aria PR. “Stockpile Reports Lite is a game-changing App and we have secured some excellent coverage for our client.”