Aria PR has helped to rebrand Hitachi Power Tools. Following extensive planning, Aria engaged with the trade press, key product testers and influencers both in print and online to make sure customers had the maximum opportunities to see the new brand: HiKOKI Power Tools.

“The rebrand to HiKOKI has been an exciting project to work on, involving meticulous planning and of course, pin point delivery,” explains Richard Pagett, Aria PR’s Managing Director. “We have been working as an extension of the marketing team to really make sure the key messages have been delivered and the new brand gets the best possible start in life.”

To find out more about HiKOKI visit